Book Reviews-- “Buyology: Truth and Lies About Why We Buy” - Martin Lindstrom

So! We are all consumers eh. It’s really interesting to see why we buy or what influences us to buy? From MRI scans, cigarette warnings to how branding & religion are related/linked and why we often choose short-term gratification vs. delay rewards? (Ex. Majority of us will often choose to receive a $15 gift certificate NOW; rather than wait 2 weeks for a $20 certificate.) Product placements in movies and TV shows were pretty cool to read about. Ray Ban gains its popularity when Tom Cruise wore it in the movies "Risky Business" and "Top Gun". Have you ever noticed all the Coke products on American Idol or noticed the stores at the mall uses different fragrances that will makes us buy? =) So next time when you’re at the mall, see if you notices anything different?

Although I find the author a bit cocky and arrogant; I think "Buyology" would make a cool documental for anyone who shops. =) Probably 99.9% females. (Ps. I don’t know the author nor affiliated to him in anyways.) "Buy-ology" gives us a better understanding why we are trick into buying such ridiculous things. It makes me think TWICE before I pull out my credit cards. Do I really need it or do I want it? Of course, I don’t really need it but it makes me question myself if I’m buying for its familiar "comfort" logos. The higher the prices we paid for an item- will make us enjoy it more because we paid more for it. Isn’t that so stupid? Yet I’m guilty of it. "Buyology" allow us to be better consumers by teaching us to be a bit mindful and conscious of what and why we are buying? Think twice before you shop! I know I will. =)

*** FILM *** Bella..

*_~ I think, it's very interesting to find out what ring tone people have.. Couldn't help smiling, when an old grandma's had "Baby Got Back" as her ringtone.. go figure! So what ringtone do you have?

Hmmm.. I was wondering when was the last time you wrote in cursive? (Beside your signature.) Aside from my signature, I just realize last night, I can't do cursive without thinking how to write and connect it. SoOo.. I was wondering if they still teach this in Elementary School, since kids are using pc all the time..

Just finish watching "Bella" last night- such a beautiful and heartwarming movie w/ great acting! It makes you happy and sad.. Life happens when you least expected. =) Definitely check this movie out on a raining day!

=) Have a great weekend all !
Now, back to my BBQ.. Anyone wants some ribs??

Julie and Julia - byJulie Powell

ok, I watched the movie and though the movie was a bit better. The book, however, was so different-- F this and that, but then again it was pretty interesting to read. I don't know if I will ever commit to cooking a book in a year, that's just CRAZY! No wondering she's cussing! Then again, I guess it's worth it. She got a book deal and movie out of it and wasn't expecting it. For now, I think I will stick to my cooking one recipes per week for this year. However I did learn that if you wanna accomplished anything in life, no matter how f**ing hard it is, you just got to do it.